Each week I host an Ask Anything Friday where anyone can post to my Facebook page a question they have about photography, business or websites. When I say ask anything I’m serious! This is my favorite part of the week!
It seems like lately we’ve been talking A LOT about marketing! This is great because it means marketing is a high priority for you guys- as it should be. I have read a few statistics about marketing…one saying it should be 80% of your business! I don’t know if I’d go that far but I would say it’s one of the things I work the most on.
Another thing I’ve heard is that for every one booking you want to have you should be getting four inquiries. To be able to reach these numbers you HAVE to be marketing on a regular basis. My schedule is booked out months in advance but that doesn’t mean I can stop marketing. That’s how I want my schedule to look all the time. If I quit marketing or even fall back just a little I run the risk of having empty dates on my calendar and I can’t afford that!
When I gave you some marketing ideas in a recent Ask Anything Answer Katie asked if I could elaborate some on CO-Marketing. Co-Marketing is an AWESOME tool for you and your business. Co-marketing is a win win for you and the business you’re choosing to market with. Here’s a few different ways to use co-marketing.
- Local business giveaway- Team up with other local businesses. Choose businesses that share the same target market. For me, as a family photographer, I chose to work with the boutique stores downtown, a local high end salon and a winery. You can see how I ran that giveaway here on my photography page. The giveaway went great I developed relationships with all of these businesses AND we all combined our fan base by sharing the giveaway with our clientele. Combining a fan base is great but I think the big thing here is the relationship I’ve built with each of these businesses. Now when they need a photographer, they hear someone is looking for a photographer or it comes up in conversation I’m the first person they think of! It’s a win win for all of us!
- Gift Certificates for Events- When other businesses are planning events and giving away swag bags or door prizes this is your chance to get your name out there. Offer gift certificates. They don’t have to be huge. I give $50 off a session fee or even the whole session fee. My business income is primarily from my sales after the session. The way I have my pricing structured makes my session fee less important so I’m happy to give it away when I know there’s a good chance it will result in a $2000 sale. Ex. A baby boutique is hosting a Mom’s night out- at their mom’s night out they offer an ABP gift certificate to anyone who spends $200. Not only did ALL the mom see my name but some of them are walking away with my information AND a small gift certificate to use at their first session. WIN-WIN!
- Product Trade- When there is a business who offers something you could use for your business CONTACT them! A lot of times businesses love to offer their services in return for promotion. Ex. My salon does FREE hair and makeup for my senior reps. That’s a cost I would normally have to absorb but instead they do so I will market them to all of my seniors. I take pictures while my reps have hair and makeup done, I offer hair and makeup by this salon in my collections. It’s another win-win! This could apply to any stylized session. Outfits from a boutique, flowers from the florist–reach out to them!
- Feature Blogs- Ever feature a local business on your blog? Contact some of your favorite local businesses and ask them if they would like to be featured on you blog for FREE! Maybe they even want to give a special discount to your readers! How does this benefit you? Well most likely this business is going to be excited! They’re going to share the blog post with their fans. They’re fans are now going to be seeing YOUR NAME! Not only that but now you’ve built a relationship with this business (remember we talked about the importance of that in up above). Another thing this does for you is CONTENT. Now you have another blog post idea. This is especially helpful during any slow time! Try doing a feature business of the month. That gives you easy content once a month!
These are just some basic ideas for you- depending on your specialization you could get even more creative with ideas. The biggest thing to remember is DON’T BE AFRAID TO ASK. I happen to be VERY shy and have a terrible time promoting myself, talking to new people and putting myself out there. It’s been a huge struggle of mine in my business BUT I realized that without doing it I wouldn’t be successful. The more I push myself out of my comfort zone the easier it is! So go get ’em! (And while you’re out there just picture me cheering you on!)
If you found this article helpful I’d love to hear from you! I also love it when you share so if you know someone who might find this helpful share it with them!
Have you had any success with Co-Marketing? Share with us in the comments below? Gonna try something out? Let me know in the comments below and definitely check back and tell us how it went!